Digital Innovation

BANGLADESH MEDIA INNOVATION AWARDS

Digital Innovation

2.1 Best UX/UI of a news portal : This category is intended to encourage the use of innovation in the Best UX/UI of news portals, which play an important role in educating and informing the public about the most recent updates and current events across the world at a glance.

2.2 Innovative Digital Advertisement : This category aims to encourage the use of new marketing tactics in order to boost digital advertising's inventiveness and make it stand out from the crowd.

2.3 Best Social Media Campaign : This category aims to promote the usage of innovative marketing methods in order to create the most effective social media campaign. This might be in the shape of a digital social media campaign that stands out from the crowd and ensures maximum audience reach and engagement.

2.4 Best Use of Social Media : This category aims to encourage the use of ‘innovation’ in the social media to make content more engaging-content initiative that stands out from the rest and ensures a brand's maximum audience reach and engagement.

2.5 Best Digital Diversification Project : The use of digital diversification in a project that optimises the marketing message for the right audience at the right moment deviates from the path taken by the others.

2.6 Best Co-branded online project : A Co-branded initiative involves the utilisation of online marketing strategies by two or more organisations to boost brand awareness, customer loyalty, and customer base.

2.7 Best Content Marketing project : The utilisation of cutting-edge digital Content marketing tactics to boost a media brand's visibility, generate buzz, and help it stand out from the crowd.

2.8 Most innovative digital report : This category aims to honour the most innovative digital report that has improved comprehension of a certain topic in the most innovative way and which is accessible from any place to get information about that report.

2.9 Best use of programmatic/ audience engagement tool : This category aims to honour the best innovative initiative which ensures the best use of audience engagement tool that stands out from the rest and ensures maximum audience reach and engagement.

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